Social media has since become the venue for job seekers trying to land jobs and hopefully jumpstart or continue on with their careers. Of course, when talking about the role of social media in the realm of employment, we quickly think of LinkedIn, the professional networking site where job seekers can create well-organized profiles that puts into account experiences, skills, and other pertinent information. While it is beneficial for job seekers to use LinkedIn as a way to get noticed by recruiters and prospective employers, trying to stand out from the competition can be quite a challenge.
As more and more people use LinkedIn for that purpose, it could be a matter of time before job seekers who are fresh off their stints from their previous companies may see that their notifications from potential employers start to dwindle. Fortunately, there are other channels within social media wherein unemployed professionals can truly give themselves a boost in putting their names out there for the employers and recruiters to see.
One of these channels is the use of one of the most popular social networking and microblogging site: Twitter. Indeed, people can take advantage of Twitter in order for them to establish their online personal brand, not to mention get noticed by other professionals who may be looking for prospects. If you are searching for a job right now, you would want to find better strategies to become successful in your job hunt. If Twitter is not yet within your sights, then it might be time to open an account now.
Meanwhile, here are some tips that are worth considering when you use Twitter for your job hunt.
- Make sure that your Twitter handle is sounds and looks professional. If you haven’t set up one yet, make sure that you include your name and your profession, e.g. @[your name]_[profession]. You can also use your first name and surname as your Twitter handle; if you already have such, make sure that the content in your feed is generally positive.
- Speaking of content, it would be great if you post something relevant to your profession or field. For example, if you saw an article or latest news in your field, tweet it by posting the link to the web page (you can use a URL shortener if you want to) together with the corresponding and relevant hashtags. You can also add a little something to your tweet, adding some thoughts to the article or news.
- When you search for job openings, make sure that you keep yourself updated. Follow the Twitter profiles of companies you would like to work to for their latest job openings. You can also utilize the search option found in your profile; take note of your location, your profession, the job title, and other pertinent information for your search keywords.
- You can still use your personal Twitter account to find potential employers and to get noticed by recruiters, as long as your handle is professional enough and, more importantly, you post generally positive posts. If you have content that might put off employers and recruiters, delete them immediately. Otherwise, you must create a professional Twitter account to use for your job search.